Welcome to Her Playbook Rewrite
A Resource for Midlife Women
At Her Playbook Rewrite, we explore all topics that support and empower women who are navigating midlife:
health and wellness during perimenopause and menopause;
lifestyle changes and starting over;
understanding and challenging patriarchy;
disrupting stigma about women’s bodies;
and more
Our Services
Whether you’re working with a small or a large group of people, Her Playbook Rewrite offers customized presentations, workshops and more about midlife women’s wellness and related topics for virtual and/or in-person audiences. Rather than a “one-and-done model,” we believe in partnering with organizations for multiple, ongoing learning opportunities.
Investing in midlife women is good business. We believe that inclusivity is more than a good, moral imperative; it is a business driver. Midlife women are often at the peak of their knowledge, experience, and performance in the workplace, yet too many women are leaving their positions, avoiding promotions, and/or taking substantial time off from work because workplaces do not acknowledge nor accommodate their biological needs during perimenopause and menopause.
Are you seeking advice, direction, and/or mentorship about topics related to women and midlife? Are leaders in your organization interested in collating data, drafting a strategic action plan, and/or short-term and long-term goals to improve how the organization supports midlife women? If so, we offer consultation services to guide and support you.
At Her Playbook Rewrite, we recognize that midlife changes are experienced in more than the workplace: it can be all-consuming, affecting a woman’s health and wellness, relationships, lifestyle, and the overall ability to meet her daily commitments. That’s why we offer individualized coaching to support women who are grappling with midlife transitions. As our physical and mental health changes during midlife, many women navigate an array of changes to their health and personal lives. At Her Playbook Rewrite, our mission is to inspire you to author your next chapter of life, and we are committed to supporting you through confidential coaching sessions as you consider your wellness, and plan your next steps in this Second Season of life.
Our coaching is client-oriented and abides by the International Coaching Federation’s ethics, competencies, and standards. Our goal is to provide you with a safe and confidential space to think and process your thoughts without judgement. Coaching is an exploratory conversation in which the coach supports you to clarify what it is that you want to achieve, and helps you to take responsibility and accountability for those changes. As a midlife woman, we know that you are capable, resourceful, and that you are the author of your own narrative because you are the only one who has lived every second of your story. Therefore, the coach-client relationship is one of partnership and collaboration, in which the coach is affirming and supports you to tap into your own potential that already exists within you. Together, we explore opportunities for growth, and strive towards self-improvement. While most clients choose 60-minute coaching sessions, Her Playbook Rewrite also offers 30-minute “check-in” sessions, and 90-minute sessions as needed.
Our Beliefs
We believe midlife (ages 35–65) is not a closing chapter for women; it is a powerful expansion of wisdom, expertise, and self-determination. We believe that every woman is the author of her own journey and that her wellbeing is both a personal right and a vital business driver.
Our Mission
Our mission is to support and champion midlife women in their personal and professional lives so that they are empowered to realize their own strengths.
At Her Playbook Rewrite, we empower midlife women by equipping companies and individuals with wellness practices and resources that honor this unique life stage. We are dedicated to championing the Midlife Retention Economy within organizations while providing a safe, confidential space for individual women to process their thoughts, realize their own strengths, and plan their lives without judgment.
Our Commitment
Through our education, consultation, and coaching services, we challenge the systems and norms that dismiss or diminish the value of midlife experiences. By amplifying rigorous, data-informed research and lived experiences through an intersectional lens, we disrupt outdated falsehoods and highlight the strength and vitality of midlife women. Whether in the boardroom or a one-on-one coaching session, we are here to support you as you pick up the pen and rewrite your playbook.
Our Beliefs, Mission, and Commitment
Dr. Melissa Vykoukal has 20 years of experience as an educator and a consultant.
Her clients have included:
The United Nations Secretariat
The United Nations Population Fund
The Ontario Water Works Association
The Region of Peel
As the Founder and CEO, Melissa Vykoukal brings PhD-level, data-informed research into all of the services offered by Her Playbook Rewrite.
Strategic Consultations for Organizations
Melissa has supported local, private organizations as well as global entities. Each client is supported with strategic consultations that suit their organization’s needs. While Her Playbook Rewrite strives to meet each client where they are in their equity journey, each organization will be offered global information regarding legal, corporate and equity standards to make an informed decision about their goals and plans.
Coaching for Women
As a coaching firm, Her Playbook Rewrite follows the International Coaching Federation’s competencies to ensure excellence in every interaction with our clients. Melissa Vykoukal completed her coaching education at Canada Coach Academy, to acquire the skills, knowledge, and mindset to support midlife women as they navigate biological and social changes in their lives. Melissa is working towards her Associate Certified Coach with the International Coaching Federation. This certification ensures that Her Playbook Rewrite models ethical and professional coaching standards in every interaction.
Melissa’s Journey
Melissa was inspired to create Her Playbook Rewrite after undergoing her own midlife transition. At midlife, she was inspired to change careers, get a divorce, get remarried, and relocate from Canada to the United States and then to France. Melissa currently resides in France and continues to self-reflect and learn about herself and what it means to live her own authentic, rich life. She is currently learning Czech and French, and continues to work on her own health and wellness while supporting other women in community.
Meet our Founder & CEO
Contact Us
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