Midlife Matters

Midlife is often experienced between the ages of 35 and 65. During this time, women experience perimenopause and menopause, both of which are marked by hormonal fluctuations that can drastically affect a woman’s health and wellness.

While healthcare systems are making advancements in these areas, critical gaps remain in how midlife women are supported during this pivotal phase of growth and re-invention. Many midlife women navigate:

  • burnout;

  • divorce;

  • relocation;

  • career changes, retirement, and/or returning to school;

  • evolving family dynamics

  • and several other identity shifts at midlife.

With support from Her Playbook Rewrite, we can help you to reframe these life transitions as a new chapter of authority, clarity, and self-definition.

Personal Lifestyle Evolutions

What is often overlooked is the profound ways that women voluntarily choose to change their priorities, goals, and lifestyles as they enter this Second Season of life. It is a time of deep reflection and new beginnings.

  • How We Support You: We offer confidential, one-on-one, judgment-free coaching for women navigating these personal transitions. You are not alone: we are here to listen, challenge, and guide you as you build your confidence and clarity, and actively author the next chapter of your life.

  • Explore our individualized coaching approach:

The Workplace Environment

Supporting midlife women is not only a wellness issue — it is a leadership and retention issue.

Even though 100% of women experience perimenopause and menopause, too many workplaces lack the basic structures to ensure that midlife women can continue to flourish. This lack of support creates a silent retention crisis during a woman's peak career years.

  • How We Support Organizations: We partner with employers by offering strategic education and consultation services. We help organizations build inclusive cultures that protect and retain the invaluable talent, expertise, and institutional knowledge that midlife women bring to the table.

  • Learn how we partner with organizations: